- Early Majority
The first sizable segment of a population to adopt an innovative technology. The early majority tends to be roughly 34% of the population, and will adopt a new product after seeing it used successfully by either "innovators" and "early adopters" that they know personally. People in this segment are less affluent and less educated than innovators and early adopters, but are willing to take a chance with a new product.
Populations in innovation adoption are broken into five primary segments: innovators (the first to adopt an innovation), early adopters, early majority, late majority and laggards. Companies use the diffusion of innovation theory to evaluate how long it will take a new product to be adopted by at least 50% of the population. "Innovators" and "early adopters" tend to try a new product out relatively quickly, but it may take a while for the early majority to feel comfortable enough with the technology to make a purchase.
Investment dictionary. Academic. 2012.
Look at other dictionaries:
early majority — ➔ majority1 * * * early majority UK US noun [S] ► MARKETING the group of people who begin buying a new product or service after waiting to see if the people who have already bought it are satisfied with it: »We are aiming this product at the… … Financial and business terms
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